Chances are, the way you shop today isn’t the way you shopped even just a few years ago. Mobile payments may have started as a convenient alternative to using cash or credit cards, but now most of us expect to be able to use our phones to buy everything from a coffee to groceries. This…
Is your small business keeping up with the changes in today’s technological landscape? The importance of digital literacy is swiftly growing. Digital literacy is no longer a “nice to have” but a critical skill that affects everything from marketing to customer service. Keep reading to learn the nitty-gritty details. What’s Digital Literacy? Digital literacy is…
How do you stand out in today’s crowded market? Influencer marketing has become a game-changer for many small businesses. Having your goods or services showcased by an influencer to a dedicated online following is a practical way to grow on a budget. Keep reading to learn more. How Can Influencers Drive Value for Your Business?…
Do you know what customers are saying about your business online? For smaller establishments, every star, comment, or post carries a lot of weight in today’s digital world. They can shape public perception and directly impact your bottom line. Why Does Your Online Reputation Matter? Negative press and bad word of mouth have always hurt…
Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your brand and whether they choose you or go to your competitor. Traditionally, gathering customer feedback relied on surveys, questionnaires, and focus groups. While…
With so many businesses providing similar services, you want to make sure your business stands out from the crowd. But how, exactly, do you do that? One way is to make sure your customers are always satisfied and never have to wait too long for a response from your company. The easiest way to do…
Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, even when you’re off the clock. There are tools for sending emails, generating responses, and…